Which statement describes linear attribution?
- It includes converting and non-converting paths.
- It’s the most advanced model in Google’s attribution products.
- It algorithmically evaluates individual customer paths.
- It distributes credit evenly to every single touch-point in a buyer’s journey.
The correct answer is:
- It distributes credit evenly to every single touch-point in a buyer’s journey.
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Sources: Google Ads Measurement Certification Assessment Course
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