Which storytelling methods does Google recommend for use within your YouTube campaigns?

• Focus, animated shot, the best-case
• Tease/amplify/echo, direct shot, the follow-up
• Wide shot, tight shot, the close-up
• Contrast/context/color, immersive shot, the payoff

The correct answer is:

• Tease/amplify/echo, direct shot, the follow-up

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Sources: Google Ads Video Certification Course

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