Why Would Dbm / Cpm Sessions Reported In The All Traffic > Source/Medium Report Differ From The Number Of Sessions Reported In The Acquisition > Google Marketing Platform > Display & Video 360 Reports? (Select Two)

April 17, 2022 Sara Merlin 0 Comments

The All Traffic > Source/Medium report does not include view-through sessions
The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

The correct answer is:

The All Traffic > Source/Medium report does not include view-through sessions
The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)

Sources: Google Analytics 360 Certification Course

To see all the questions and correct answers of the Google Analytics 360 Certification, Click Here – Google Analytics 360 Certification Answers.