Author: Emilia Clarke

The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted

Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A

Show more images in your content. Send the users to a more relevant page. Show a shorter form of your

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona The correct answer is:

Their choice on your homepage. Their browser. Their contact record. Their first form submission The correct answer is: Their browser.

The image The landing page copy The questions on the form The redirect page The correct answer is: The questions

Create a shorter version of your forms. Add your phone number as a click-to-call link on the homepage. Hide any