True or false? You can display content variations to mobile, tablet or desktop users.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreAuthor: Emilia Clarke
The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?
Because you can’t target more than one language at a time. Because search engines won’t see the Portuguese content. Because
Read moreWhen a visitor’s location cannot be determined, which of the following rules is displayed?
The first country smart rule that you created. The country smart rule that is closest to their approximate location. The
Read moreHow is the geography of a visitor on your website determined?
Smart list Source code Referral source IP address The correct answer is: IP address CLICK HERE TO DOWNLOAD FULL EXAM
Read moreFill in the blank: Lifecycle stages allow you to categorize your users by _______.
how far along in their decision-making process they are how many website pages they have viewed how many times they
Read moreTrue or false? When segmenting by buyer persona, focus on your newest persona first.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreWhen segmenting by lifecycle stage, what is the first thing to decide?
Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage.
Read moreTrue or false? You must set up a smart list in order to segment users by country.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreSam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out
Read moreTrue or false? A personalization token has a default value set automatically.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
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