Author: Emilia Clarke

That the test only asks users to do one task. That the test is designed around a common problem or

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the

It allows you to see how your typical users use your website. It allows you to see where the holes

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where

How many customers each piece of content is generating. What your click-through rate is for each offer on your site.

Lateral and centralized Flat and deep Horizontal and vertical Latitudinal and longitudinal The correct answer is: Flat and deep CLICK

Just at the top of each website page. Just in the footer of each website page. Above the fold and

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas.

According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the