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Author: Sara Merlin

Google Ads Display Certification 

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding The correct answer is: Machine learning Auction-time bidding CLICK HERE TO DOWNLOAD

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Google Ads Display Certification 

Why should your business use Performance Planner?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market.

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Google Ads Display Certification 

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing

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Google Ads Display Certification 

Why is using the performance targets feature after utilizing the Performance Planner recommended?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after

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Google Ads Display Certification 

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.

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Google Ads Display Certification 

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the

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Google Ads Display Certification 

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding The correct answer is: Revenue-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM

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Google Ads Display Certification 

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding The correct answer is: Conversion-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

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Google Ads Display Certification 

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Conversion-focused bidding Revenue-focused bidding Awareness-based bidding Consideration-focused bidding The correct answer is: Conversion-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM

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Google Ads Display Certification 

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve

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