What can the Performance Planner recommend?
Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid
Read moreAuthor: Sara Merlin
What can the Performance Planner assist you with?
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments
Read moreWhat can automated bidding help an advertiser improve?
Performance Calls-to-action Competition Languages The correct answer is: Performance CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreWhat are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
Distribution Validation Simulation Instrumentation Differentiation The correct answer is: Validation Simulation CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
Read moreWhat are two ways Google Ads can fuel your business goals? (Choose two.)
Increase online, in-app, in-person, and over-the-phone sales. Cap the number of ads you pay for, based on your business. Enable
Read moreWhat are two reasons a marketer might use Responsive Display Ads? (Choose two.)
Improved communication: Respond immediately to any website visitor query with an automated speech system or text. Cost-effective: Get more conversions
Read moreWhat are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
Parents of infants Golf enthusiasts Men and women, ages 35 to 44 People looking to buy a car TV comedy
Read moreWhat are two benefits of automated bidding? (Choose two.)
Higher CPAs Cross analysis Guaranteed results Time saving Competitive analysis The correct answer is: Cross analysis Time saving CLICK HERE
Read moreWhat are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click
Read moreViktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding The correct answer is: Revenue-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
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