Author: Sara Merlin

Machine learning Ad recommendations Conversion tracking Automatic payments The correct answer is: Conversion tracking CLICK HERE TO DOWNLOAD FULL EXAM

Be clear on what the audience should do. Open YouTube ads with impact. ​Tap into emotion, audio, and pacing. Brand

Replace TV campaigns and achieve maximum reach. Reach a massive audience around a tentpole event. Get a high number of

Drive actions within their website. Drive a lift in ad recall and brand impact. Target audiences in a time of decision-making.

Target audiences in a time of decision-making. Drive actions within their website. Focus on high-impact placement for high visibility. Replace

Connect to API Write an ad script Create a persona Draft a hypothesis The correct answer is: Draft a hypothesis

Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up The correct

Target cost-per-view Target return on ad spend Maximize clicks Maximize conversions The correct answer is: Maximize conversions CLICK HERE TO DOWNLOAD

The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method The correct answer is: The follow-up storytelling method

Exact Match Customer Match Remarketing Similar Audiences The correct answer is: Similar Audiences CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS