How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?
By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to
Read moreAuthor: Sara Merlin
Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?
Life Events audience Customer Match audience Buy Habits audience New Changes audience The correct answer is: Life Events audience CLICK
Read moreGoogle Video Partners are partnerships formed through which Ad service? (Duplicate 3)
Google Local Catalog ads Google My Business Google AdMob Google Showcase ads The correct answer is: Google AdMob CLICK HERE
Read moreGoogle Video Partners are partnerships formed through which Ad service? (Duplicate 2)
Google Ad Manager Google Shopping Google Search Ads Google Tag Manager 360 The correct answer is: Google Ad Manager CLICK
Read moreGoogle Video Partners are partnerships formed through which Ad service? (Duplicate 1)
Google Search Ads Google AdSense Google Analytics 360 Google Marketing Platform The correct answer is: Google AdSense CLICK HERE TO
Read moreGoogle has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
Attract, Baseline, Call-to-action, Distract Automatic, Bold, Callout, Disrupt Attract, Brand, Connect, Direct Audience, Bait, Connect, Divert The correct answer is: Attract, Brand,
Read moreFor TrueView for action, which three events can make up an online conversion?
Visits, video downloads, user referrals Likes, subscriptions, user comments Repeat views, engagement time, loads Clicks, video engagement, impressions The correct
Read moreFollowing the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?
Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first
Read moreDylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?
Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable provider. Users choose YouTube to play
Read moreDrew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?
Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Real-time data, powerful signals, and
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