Author: Sara Merlin

Google Ads Search Certification 

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

Sara Merlin 0 Comments

Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s

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Google Ads Search Certification 

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Sara Merlin 0 Comments

An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400

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