Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
Apps allow you to send push notifications Apps are easy to access on the app store Apps generally work on
Read moreAuthor: Sara Merlin
When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
Compare follower numbers across platforms Use online analytics tools to measure engagement See what competitor businesses are using Ask friends
Read moreUsing social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
Stern & Serious Serious & Honest Fun & Inviting Engaging & Inviting The correct answer is: Engaging & Inviting CLICK
Read moreFill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
prioritise highlight hide promote The correct answer is: prioritise CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreWhen trying to promote your business locally, what three key bits of information should be present in your directory listing?
Business name, address, phone number Personal name, business name, postcode Name, PO box, freephone number Business name, CEO, company registration
Read moreTo improve your website’s SEO performance, when should you consider updating your SEO plan?
When you write a new blog post When you have a sale or promotion When you add a new service
Read moreGoogle Search Console “Crawl” reports let you monitor…?
If potential customers can access your web pages If Google can view your web pages How people interacts with your
Read moreWhich search query would trigger an ad based on this keyword: [London portrait photographer]?
Portrait photographer London London photographer London portrait photographer Photographers in London The correct answer is: London portrait photographer CLICK HERE
Read moreWe use them every day, but what is the overall purpose of a search engine?
To position websites based on how popular they are To display websites in a random order to increase site traffic
Read moreWhat are three key considerations when evaluating keywords for search engine optimisation?
Competition, cohesiveness, relevance Frequency, competition, relevance Relevance, cohesiveness, execution Frequency, execution, relevance The correct answer is: Frequency, competition, relevance CLICK
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