What task could the Market Finder by Google tool help with?
Building audience lists based on individual user emails. Developing a list of campaign management recommendations. Developing a list of suitable
Read moreAuthor: Sara Merlin
Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
Competition becomes more focused at a granular level. The system works best when working from the largest dataset possible. App
Read moreFor accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.) Select All Correct Responses
Message Theme User location Ad schedule Audience The correct answer is: Message Theme Audience CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhen setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.
Build user base and installs at scale. Add campaigns that focus on higher-value installs by focusing on in-app actions. Activate existing users with engagement
Read moreWhat are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses
Responding to user feedback Generating app reviews Driving app downloads Encouraging app usage The correct answer is: Driving app downloads
Read moreMario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
A food delivery company running a campaign to get new users. An outdoor retailer running a campaign to drive more in-app purchases.
Read moreMeasuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses
App and Web properties in Google Analytics Google Ads SDK platforms report Deep linking Cross-platform report in Google Analytics The correct
Read moreSophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
At least two landscape images without any superimposed text or logo. At least two landscape images with a watermark of
Read moreShayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term. Shayley will be taken to
Read moreWhat’s the maximum number of localized store listing experiments that can be run at once in Google Play?
2 3 5 4 The correct answer is: 5 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
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