When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.
- Build user base and installs at scale.
- Add campaigns that focus on higher-value installs by focusing on in-app actions.
- Activate existing users with engagement campaigns.
The correct answer is:
- Build user base and installs at scale.
- Add campaigns that focus on higher-value installs by focusing on in-app actions.
- Activate existing users with engagement campaigns.
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Sources: Google Ads Apps Assessment Certification Course
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