Google Ads Video Certification Exam Answers 2023 -

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A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach.

What can Aaron tell the client about ad relevance on YouTube to change his mind?

Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
Viewers served relevant ads were five times more likely to write an online review of the business.
Viewers seeing relevant ads had larger transactions on average than those served generic ads.
Viewers can remember relevant ads twice as long as those aimed at generic audiences.

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.)

Education
Pet ownership
Homeownership status
Music preference

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

YouTube creators are given lower keyword costs in search marketing auctions.
YouTube creators can use platform tools to build their own brand’s website.
YouTube creators can earn income by sharing ads alongside their content.
YouTube creators can sign up for use of Google-owned HD camera systems.

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

Users can create videos from Google’s vast libraries of stock footage.
It allows users to upload videos for a nominal fee.
Users can connect with creators directly.
Its free-trial period can be extended upon request.
It showcases rich and diverse content.

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

In-Market audiences
Custom Affinity audiences
Life Events audiences
Demographics audiences
Custom Intent audiences

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

Past purchases
Music preference
Homeownership status
Device type
Household income

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

Creators are paid for generating cross-channel engagement.
Creators are paid each time they upload YouTube content.
Creators are paid for surpassing specific subscriber counts.
Creators are paid for sharing ads alongside their content.

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

In highly engaged moments when her audience is at home, not distracted by the world around them.
In highly engaged moments when her audience needs YouTube content that’s general and popular.
In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands.

What’s another reason advertisers choose YouTube?

YouTube campaigns require no management.
YouTube is powered by Google data and tools.
YouTube refunds advertising spend if no conversion goals are met.
YouTube has the smallest number of advertisers in each vertical.

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Aside from conversion tracking, what’s a requirement for using store visits?

The advertiser must have at least 10 video ads currently in their account.
The advertiser must have at least 25 employees at each listed location.
The advertiser must have multiple physical locations in eligible countries.
The advertiser must spend $50,000 on Google Ads and YouTube monthly.

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?

Custom Remarketing for YouTube
Customer Match Audiences for YouTube
Custom Intent Audiences for YouTube
Similar Customer Audiences for YouTube

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer.

Which type of audience solution should Audra recommend for this client?

Custom Affinity
Program Candidate
Detailed Demographic
Determinant List

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

Trick viewers into thinking they’re watching something different.
Offer free and discounted goods or services to entice ad viewers.
Slow down your ad’s pacing and take your time communicating.
Break the fourth wall in your ad by speaking directly to viewers.
Use humor to boost ad recall, brand awareness, and viewership.

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

When the bumper ad was skippable.
When consumers viewed a bumper ad three or more times.
When the bumper ad was shown on the right frame.
When the bumper ad showed for 10 seconds.

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Front-load the story arc, focus on framing, and use familiar faces.
Use fast pacing of video, frequent use of audio, and free giveaways.
Promise a deal, argue for value, and make an appeal or demand.
Use the psychology of viewer, power of recall, and proper time for action.

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

Offer a prize for watching to the end and require sign-up to receive it.
Use familiar faces like celebrities, YouTube creators, or influencers.
Use current music selections from top artists in specific music genres.
Include branding and calls-to-action in the entire length of the video ad.

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.

Which YouTube audience solution should Brandon recommend?

Demographics audiences
Branded Lift audiences
Custom Event audiences
Customer Match audiences

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love.

How does YouTube help creators earn a living?

YouTube pays creators per 1,000 views of their uploaded videos.
YouTube pays creators a set fee for every video they upload.
YouTube pays creators to share ads alongside their content.
YouTube pays creators according to channel subscriber counts.

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration.

Which other business benefit can YouTube help them achieve?

Motivation: enticement, calls-to-action, engagement
Morale: increased satisfaction, higher retention, approval
Development: upgrades, pre-rolls, experimentation
Action: online conversions, store visits, sales lift

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Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

Lower auction bidding, email lists, and social reports
Console usage, channel subscriptions, and data volume
Real-time data, powerful signals, and cross-device reach
Competitive analysis, refundable budgets, and email lists

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people.

What’s another reason users choose YouTube?

Users choose YouTube for its lengthy free-trial period.
Users choose YouTube to access a local cable provider.
Users choose YouTube to play games across platforms.
Users choose YouTube for rich and diverse content.

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Invest in high-end camera systems to shoot video ad segments.
Use bright colors and loud noises to capture attention in the first five seconds.
Hire a professional writer to craft the scripts for your YouTube campaigns.
Front-load the story arc by opening the ad with impact and grabbing their attention.

For TrueView for action, which three events can make up an online conversion?

Visits, video downloads, user referrals
Likes, subscriptions, user comments
Repeat views, engagement time, loads
Clicks, video engagement, impressions

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns.

What does ABCD stand for?

Attract, Baseline, Call-to-action, Distract
Automatic, Bold, Callout, Disrupt
Attract, Brand, Connect, Direct
Audience, Bait, Connect, Divert

Google Video Partners are partnerships formed through which Ad service? (Duplicate 1)

Google Search Ads
Google AdSense
Google Analytics 360
Google Marketing Platform

Google Video Partners are partnerships formed through which Ad service? (Duplicate 2)

Google Ad Manager
Google Shopping
Google Search Ads
Google Tag Manager 360

Google Video Partners are partnerships formed through which Ad service? (Duplicate 3)

Google Local Catalog ads
Google My Business
Google AdMob
Google Showcase ads

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Life Events audience
Customer Match audience
Buy Habits audience
New Changes audience

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

By reaching people based on where they shop or eat.
By reaching people who are subscribed to channels related to their products.
By reaching people who are performing searches on the advertiser’s products.
By reaching people who have recently experienced a major change in their lifestyle.

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How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

By reaching people who have recently experienced a major change in lifestyle.
By reaching a one-of-a-kind audience to deliver a niche message at scale.
By reaching people based on demographics, such as age and where they live.
By reaching people based on their consumption habits, such as where they shop or eat.

How can Google’s In-market audience signals help an advertiser connect with their target audience?

By reaching people who have recently experienced a major change in lifestyle.
By reaching people based on where they shop or eat.
By reaching people who are subscribed to channels related to their products.
By reaching people performing searches with the intent to buy or searching for competitive products.

How does an advertiser benefit from using Google Surveys?

Google Surveys can see what people are searching for and find related topics.
Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
Google Surveys can discover the top questions the advertiser’s target audience is asking.
Google Surveys can plan an ad campaign by trendspotting and nowcasting.

How does an advertiser benefit from using Google Trends?

Google Trends can plan an ad campaign by trendspotting and nowcasting.
Google Trends can browse case studies showing how past ad campaigns have succeeded.
Google Trends can discover the top questions their target audience is asking.
Google Trends can validate an idea by asking the audience directly.

How does an advertiser benefit from using Think with Google?

Think with Google can ask the audience directly if your idea is on track.
Think with Google can browse case studies showing how past ad campaigns have succeeded.
Think with Google can find the right nomenclature of trending search queries.
Think with Google can discover the top questions their target audience is asking.

In a bumper ad, how much time is usually required to stick the landing?

Two seconds
According to Google, there’s no average length for this metric in bumper ads.
Four seconds
One second

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

Leverage the power of audio in your ads to lift brand awareness.
Use video shots from movies and television shows to get attention.
Force a user into a sign-up or e-mail capture to exit the ad display.
Film ads that have a depressing emotional factor to gain sympathy.
Increase your ad’s pacing to capture attention and keep it longer.

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Call-to-action and Disrupt
Connect and Direct
Callout and Distract
Callout and Divert

Ira’s planning a YouTube campaign for a new bridal shop client looking to attract brides-to-be. He knows that intent audiences give him the best chance at finding the right customers at the right time, but he’s not certain which one will perform best for his client’s needs. Which intent audience solution should he recommend to this particular client?

Life Events
Store Visits
Targeted Brand
Persona Match

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content.

What are two of these innovations? (Choose two.)

Google Play
YouTube Go
Google Assistant
YouTube Premieres
VR4K

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Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices.

What percentage of YouTube watch-time is on mobile devices?

25% of YouTube watch-time happens on mobile devices.
60% of YouTube watch-time happens on mobile devices.
75% of YouTube watch-time happens on mobile devices.
Google does not share device watch-time metrics for YouTube.

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers.

Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Google Play and Display Pack 360
Google Lens and Search & Display
Google Ads and Display & Video 360
Google Drive and YouTube Premium

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones.

What would be the ideal first-party data audience solution for this client?

Remarketing via Google Tags
Customer Match audience
Custom Intent audience
Similar Audiences

Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

Conversion, In-Market, and Remarketing
Customer Match, Remarketing, and Tastes
Demographics, Affinity, and Custom Affinity
In-Market, Life Events, and Custom Infinity

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign.

Which business outcomes can YouTube deliver for her client?

Listening, monitoring, following up
Identity, recommendation, meaning
Verification, confirmation, response
Awareness, consideration, action

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.

Which two next generation innovations can Landon share with his client? (Choose two.)

Mobile live streaming
Live-action auctions
YouTube on TV screens
VR 360
Game-console emulation

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Custom Affinity audiences
In-Market audiences
Consumer audiences
Qualified audiences

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand.

What’s the three-step Customer Match process?

Parse data, format files, and create reports
Upload data, match the data, and create audience lists
Create fields, file translation, and input customer roles
Categorize inputs, distribute values, and assign traits

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about.

What other reason can Lori provide for why users choose YouTube?

Users can watch videos when offline.
Users can connect with a community.
Users pay only for videos they watch.
Users get free cable television access.

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision.

Which YouTube Intent audience solution fits this description?

Custom Intent audiences
Buy Signal audiences
Core Customer audiences
Life Events audiences

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Match each YouTube Platform innovation with its description.

Premiers
Stories
YouTube Go
VR180
Mobile live streaming

Engages audience more casually and frequently through short mobile videos (2)
Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after (5)
Provides audience with more immersive and engaging experiences (4)
Builds anticipation of a video release by providing an upcoming watch page (1)
Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use (3)

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

TrueView for action
TrueView in-stream
TrueView discovery
TrueView for reach

Consideration (2)
Action (1)
Consideration (3)
Awareness (4)

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

TrueView for action
TrueView discovery
TrueView in stream
TrueView for reach

CPV (2)
CPV (3)
CPA (1)
CPM (4)

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 1)

People who frequent fast-food restaurants
People who have recently gotten married
People who are searching reviews on lawn mowers
People who blog about hunting

Custom Affinity audiences (4)
In-Market audiences (3)
Consumer Patterns (1)
Life Event (2)

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)

People who recently had a baby
People who are subscribed to channels about cars
People who frequent outdoor product stores
People who are searching for dog food on shopping sites

Life Event (1)
Custom Affinity audiences (2)
Consumer Patterns (3)
In-Market audiences (4)

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

People who read reviews on car stereos
People who frequently go on cruises
People who have recently retired
People who answer forum questions about horses

Custom Affinity audiences (4)
In-Market audiences (1)
Consumer Patterns (2)
Life Event (3)

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.

Which other benefit of YouTube audience solutions should she mention?

Free Google credits
Cross-device reach
Lower budget cap

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action.

What else makes YouTube ideal for driving action?

Over 40% of global shoppers purchased products they discovered on YouTube.
Over 60% of global shoppers purchased products they discovered on YouTube.
Over 80% of global shoppers purchased products they discovered on YouTube.
Over 70% of global shoppers purchased products they discovered on YouTube.

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

Consumer Direct and New audiences
General Purchase and Return audiences
Customer Match and Similar Audiences
Ideal Candidate and CRM audiences

Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem.

What’s a compelling reason YouTube would be a good solution for her client to consider?

Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
95% of users access videos on YouTube in a living room, using any type of internet-capable device.
75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.

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Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

Exact Match
Customer Match
Remarketing
Similar Audiences

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

The follow-up storytelling method
The tease, amplify, echo method
The direct-shot storytelling method
The answer/user/question method

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

Target cost-per-view
Target return on ad spend
Maximize clicks
Maximize conversions

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources.

Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Machine learning to scale
Surveys to validate results
Signals to understand audience characteristics
Emails to sign users up

Running a creative experiment using Brand Lift is an excellent way to get the information you need.

What’s the first step?

Connect to API
Write an ad script
Create a persona
Draft a hypothesis

The YouTube masthead is effective for advertisers with which goal? (Duplicate 1)

Target audiences in a time of decision-making.
Drive actions within their website.
Focus on high-impact placement for high visibility.
Replace TV campaigns and achieve maximum reach.

The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)

Drive actions within their website.
Drive a lift in ad recall and brand impact.
Target audiences in a time of decision-making.
Drive awareness for a new product launch.

The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)

Replace TV campaigns and achieve maximum reach.
Reach a massive audience around a tentpole event.
Get a high number of views at a low CPV.
Conduct a long-term campaign at a reasonable cost.

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.

Match each recommendation with its meaning.

Be clear on what the audience should do.
Open YouTube ads with impact.
Tap into emotion, audio, and pacing.
Brand naturally and with purpose.

Direct (1)
Connect (3)
Attract (2)
Brand (4)

TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

Machine learning
Ad recommendations
Conversion tracking
Automatic payments

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Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

Custom Intent audiences reach users that bought a product in the last seven days.
Custom Intent audiences reach users who recently searched on Google.
Custom Intent audiences reach users residing in specific regions of the country.
Custom Intent audiences reach users who clicked one of your ads.

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes.

Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

Similar Audience
Custom Intent audience
Customer Match audience
Custom Affinity audience

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

Teaser, Premise, Promotion, Attraction
Bumper, Trailer, Banner, Cross-Promotion
Demographic, Device, Conversion, Goal
Signals, Context, Sequence, Immersion

What are the tested benefits of bumper ads?

Bumper ads are half the cost, easier to create, and they last forever.
Bumper ads are auto-generated, run in all languages, and guarantee results.
Bumper ads are effective, efficient, and help businesses reach new people.
Bumper ads have higher resolution, faster load times, and more impressions.

What are the three key reasons advertisers choose YouTube to help build their brands?

YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

Target return on ad spend
Maximize conversions
Enhanced cost-per-click
Target cost-per-acquisition
Target on-page position

What are two events that store visits for TrueView for action come from?

(Choose two.)

Users who purchased a product in the past and visited a store location within 30 days.
Users who watched 10 seconds of the ad and visited a store location within 30 days.
Users who clicked on an element of the ad and entered a store location within 30 days.
Users who watched 30 seconds of the ad and visited a store location within 10 days.
Users who clicked on an element of the ad and entered a store location within 30 minutes.

What are two examples of the Intent audience solution, Life Events? (Choose two.)

A home-decor advertiser who wants to reach people who recently bought a home.
A real-estate advertiser who wants to reach people who recently graduated from medical school.
A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
A fly-fishing advertiser who wants to reach people currently in the market for waders.
A baking-supply company that wants to reach people in the market for mixers.

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

Ads that include the product on-screen had higher ad recall.
Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
Ads with a person speaking directly to camera had lower ad recall.
Text slides, subtitles, and voiceovers are associated with higher brand awareness.
Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

What can YouTube Analytics tell you about what people are watching on your client’s channel?

Real-time views and watch-time
Return visits and search history
Ads chosen and replays
Referrer and preferred category

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What constitutes a video engagement conversion in a TrueView for action campaign?

User watches 10 seconds of the ad and converts within three days.
User watches 10 seconds of the ad and converts within seven days.
User watches the entirety of the ad and coverts within 30 days.
User sees an impression of the ad and converts within 24 hours.

What counts as a view-through conversion in a TrueView for action campaign?

User clicks on an element of the ad and converts within 24 hours.
User sees just an impression of the ad and converts within three days.
User sees just an impression of the ad and converts within 24 hours.
User clicks on an element of the ad and converts within three days.

What information can YouTube Analytics provide about where people are watching your videos?

Engagement and drop-off
Bounce rate and sessions
Traffic source and device
Date of visit and restarts

What is one reason an advertiser would choose YouTube for action?

Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

The traffic sources report
The inbound visitor report
The mobile device report
The viewer traffic report

What’s a key benefit of bumper ads?

High audience attention
Reach to outside sites
High signal value
Low skip rate

What’s a key benefit of TrueView for reach?

It helps advertisers maximize views.
Its billing method is based on cost-per-view (CPV).
It optimizes for impressions instead of views.
It’s billed if the viewer watches 30 seconds of the ad.

What’s a key benefit of TrueView in-stream?

It optimizes for highly efficient reach.
It optimizes for impressions instead of views.
Its billing method is based on target CPM.
It helps advertisers maximize views.

What’s one of Google and YouTube’s awareness products? (Duplicate 1)

TrueView for Reach
Remarketing
Affinity
In-Market audiences

What’s one of Google and YouTube’s awareness products? (Duplicate 2)

Video Masthead
Customer Match
First-party data
Life Events

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What’s one of Google and YouTube’s awareness products? (Duplicate 3)

Intent Audiences
Google Signals
Bumper Ads
Custom Affinity

What’s the best description of Affinity Audiences on YouTube?

Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
Affinity Audiences on YouTube reach people based on their age, connections, and product count.
Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

In-Market Audiences
Similar Audiences
Custom Intent Audiences for YouTube
Remarketing or Customer Match

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

7 days
30 days
14 days
45 days

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search
People who’ve already engaged with your business, but didn’t convert when they had the chance
People who are actively researching your business and its specific products and/or services
People with a similar profile to the customers you currently target, or who frequent your business

Custom Intent Audiences for YouTube (1)
In-Market Audiences (3)
Remarketing or Customer Match (2)
Similar Audiences (4)

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Target cost-per-lead (tCPL)
Target cost-per-view (eCPV)
Target cost-per-click (CPC)
Target-cost-per-acquisition (tCPA)

Which data can you uncover by running a creative experiment using Brand Lift?

Each ad’s impact on brand awareness, consideration, and ad recall
Customized delivery options, special placements, and ad values
Notes on each ad’s deficiencies and variants produced from results
Every ad’s conversion value, its rank among others, and drop rates

Which elements are used to build a Custom Affinity audience?

Calculations, returns, website SSL, and app store visits
Preferences, visits, website FTP, and total app updates
App downloads, tours, website LAN, and app user permissions
Keywords, places, website URLs, and app downloads

Which is a key benefit of bumper ads? (Duplicate 1)

They provide accurate signals.
They deliver maximum reach.
They produce detailed demographics.
They create accurate customer match.

Which is a key benefit of bumper ads? (Duplicate 2)

They provide highly accurate real-time data.
They deliver comparable brand impact to TrueView for advertisers.
They can be purchased by CPD or CP.C
They’re most successful with computer-based viewers.

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Which is a key benefit of TrueView discovery?

It optimizes delivery to users who are most likely to buy.
It drives users to click a link or take action on an ad.
It helps advertisers maximize views.
It reaches users scrolling down the YouTube home page.

Which is a tip Google recommends to create an effective bumper ad?

Leave the audio out of your ad.
Shorten an existing YouTube ad.
Include all your ideas in one ad.
Focus on a single, simple purpose.

Which marketer would be an ideal client for TrueView for action?

A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

TrueView discovery ads
TrueView for reach ads
TrueView outstream ads
TrueView for action ads

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

TrueView for reach
Bumper ads
Masthead
Outstream video

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

Outstream video
TrueView for reach
Bumper ads
Video masthead

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

Video masthead
TrueView for reach
Outstream video
Bumper ads

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

Outstream video ads
TrueView in-stream ads
Customer Match ads
TrueView discovery ads

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

Bumper ads
Video masthead
TrueView discovery ads
TrueView in-stream ads

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

Google Optimize
Think with Google
Google Trends
Google Surveys

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Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

Google Campaign Archive
Google Trends
Google Surveys
Think with Google

Which one of Google’s data-driven tools is part of Google Analytics Solutions?

Google Trends
Google Video 360
Think with Google
Google Surveys

Which percentage of YouTube ads are audible?

90%
80%
100%
95%

Which statement is true about Bumper ads? (Duplicate 1)

They’re purchased on a cost-per-view basis.
They’re available on YouTube and Google Search.
They’re designed for a mobile-first world.
They have the lowest CPM among outstream formats.

Which statement is true about Bumper ads? (Duplicate 2)

They’re a 15-second, skippable, in-stream ad format.
They’re bought on a cost-per-view basis.
They run outside of a video stream.
They can be purchased through Google Ads or Google Preferred.

Which statement is true about Bumper ads? (Duplicate 3)

They’re in-stream ads that appear following a video.
They’re in-stream ads, skippable after five seconds.
They’re located at the top of the YouTube video home feed.
They provide reach, frequency, and brand awareness.

Which statement is true about non-skippable in-stream ads? (Duplicate 1)

Non-skippable in-stream ads are available on YouTube and advertiser websites.
Non-skippable in-stream ads are available in auction or as a reservation buy.
Non-skippable in-stream ads can be bought on target CPM or CPD.
Non-skippable in-stream ads are six-second ads that show before a video.

Which statement is true about non-skippable in-stream ads? (Duplicate 2)

Non-skippable in-stream ads are available on YouTube and Google Maps.
Non-skippable in-stream ads are six-second ads that show before a video.
Non-skippable in-stream ads are bought on target CPM through Google Ads.
Non-skippable in-stream ads complement TV campaigns and incremental reach.

Which statement is true about non-skippable in-stream ads? (Duplicate 3)

Non-skippable in-stream ads are available on YouTube and advertiser websites.
Non-skippable in-stream ads are most similar to ads shown on TV.
Non-skippable in-stream ads are six-second ads that show before a video.
Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Capture, act, retarget
Tease, amplify, echo
Promise, sell, recall
Introduce, inform, inspire

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Which storytelling methods does Google recommend for use within your YouTube campaigns?

Focus, animated shot, the best-case
Tease/amplify/echo, direct shot, the follow-up
Wide shot, tight shot, the close-up
Contrast/context/color, immersive shot, the payoff

Which TrueView ad format is billed by CPA?

TrueView for reach
TrueView for action
TrueView discovery
TrueView in-stream

Which TrueView ad format is billed on a CPM basis?

TrueView discovery
TrueView for reach
TrueView for action
TrueView in-stream

Which TrueView ad format is optimized for lift in ad recall?

TrueView for action
TrueView in-stream
TrueView discovery
TrueView for reach

Which TrueView ad format is optimized for product awareness?

TrueView for reach
TrueView for action
TrueView in-stream
TrueView discovery

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

Advertisers looking to expand their non-brand search campaigns.
Advertisers labelled enterprise with budgets that exceed £100,000.
Advertisers who want improvement without installing conversion tags.
Advertisers with only video campaigns and a budget of at least £500.
Advertisers using conversion tracking in their video campaigns.

Which two Google audience solutions use first-party data? (Choose two.)

Remarketing
Similar Audience
Detailed Demographics
Custom Affinity

Which two video formats are available on Google Video Partners? (Choose two.)

YouTube masthead
Bumper ads
30-second non-skippable
TrueView for action

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

Consumer Patterns
Custom Affinity audiences
Life Events
In-Market audiences

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

In-Market audiences
Life Events
Consumer Patterns
Custom Affinity audiences

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Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

Life Events
Consumer Patterns
Custom Affinity audiences
In-Market audiences

Which value proposition do Custom Intent audiences offer advertisers?

They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?