How does an advertiser benefit from using Google Trends?

  • Google Trends can plan an ad campaign by trendspotting and nowcasting.
  • Google Trends can browse case studies showing how past ad campaigns have succeeded.
  • Google Trends can discover the top questions their target audience is asking.
  • Google Trends can validate an idea by asking the audience directly.

The correct answer is:

  • Google Trends can discover the top questions their target audience is asking.

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Sources: Google Ads Video Certification Course

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