Google Digital Garage Quiz Answers 2023

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(Click on the questions, to get the correct answers)


The Increased Use Of The Internet Presents A Lot Of Potential For Which Types Of Businesses?

  •         All businesses
  •         Small business owners
  •         International businesses
  •         Local businesses

Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?

  •         Sending flyers with your web address to customers
  •         Creating a business listing in online local directories
  •         Increasing print and billboard advertising
  •         Building a team of digital advertising experts

Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website?

  •         Getting a free ‘taster’ of one of your products when they sign up to receive emails
  •         Listening to an audio file that auto plays whenever someone visits your site
  •         Browsing your product pages and reviewing the Frequently Asked Questions page
  •         Reading the terms and conditions for your products on your site

What Is A Key Benefit Of Having An Online Presence For A Business?

  •         The ability to sell products directly to customers through social media
  •         Being visible when people search for a business like yours
  •         Sending users emails to update them on new products
  •         Being able to offer new customers promotional discounts

Which Tool Helps You Measure The Success Of Your Website?

  •         Keyword Planner
  •         Ad Gallery
  •         Ad Preview Tool
  •         Analytics

Which Of The Following Statements Is True When It Comes To Taking A Business Online?

  •         Stick to what you are doing and don’t make changes
  •         The same content works across online and offline platforms
  •         Use analytics to make informed decisions
  •         Use analytics to track your customers across the Internet

Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?

  •         E-commerce
  •         Display advertising
  •         Search engine marketing
  •         Pay per click

Which Of The Following Statements Is True When Marketing Your Business Online?

  •         You need a website to show up in search results
  •         You’ll reach a similar client base to the one you have in the real world
  •         You’ll be seen by the same volume of customers whether you use search advertising or not
  •         Social media is a great way to engage your audience

Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business?

  •         Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
  •         Building a new website requires a large budget
  •         Mobile apps enable your customers to purchase your products without being on your website
  •         All businesses must have a website to sell products

What Is A Web Server?

  •         The customer service representative you can call when you have questions about your website
  •         The answer you get when you search a term on the web
  •         A computer connected to the Internet with software that allows it to host all the components of your website
  •         The device that determines the speed of your mobile connection


Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.

  •         Hyperlink
  •         Return link
  •         Menu bar
  •         Breadcrumb

Which Of The Following Is Something You’ll Probably Want To Exclude From Your Website?

  •         Prices
  •         A lot of deep scientific information and detailed statistics
  •         Special offers
  •         Certifications to show you’re qualified to provide a service

 Which Of The Following Is An Example Of A ‘Call To Action’ On A Website?

  •         A list of phone numbers customers can use to get in contact with you
  •         A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
  •         An icon button that takes the customer to your social media accounts
  •         A hotline phone number that helps users complete their purchases

What Should You Consider When Developing Your Website Content?

  •         What your customers are looking for
  •         Your latest promotions and discounts
  •         Your brand values
  •         Whether the content will go viral or not

What Is The First Step In Creating An Online Business Strategy?

  •         Identifying business goals
  •         Understanding what the competition is doing
  •         Knowing the market
  •         Aligning goals to the strategy

What Is The Purpose Of The ‘See, Think, Do, Care’ Framework?

  •         To help determine a marketing strategy
  •         To help a business understand the customer journey online
  •         To help a business reach a global audience
  •         To give insight into specific customer groups

Why Is Optimising Customer Touchpoints Online Beneficial For Businesses?

  •         It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  •         It gives businesses the opportunity to save money on online advertising
  •         It provides customers with value every time they come into contact with a brand, helping build trust
  •         It gives businesses an opportunity to collect more data from potential customers

Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy?

  •         Incorporate it within marketing materials across all channels to help raise customer awareness
  •         Create an email campaign letting your customers know why you are unique
  •         Film a video explaining your unique selling point and send it to employees
  •         Create a press release and distribute it through your channels

What Type Of Information Can KPIs Provide?

  •         Audience segmentation
  •         Long-term projections
  •         Financial viability
  •         Board decisions

Why Are Search Engines A Great Place For A Business To Be Found?

  •         People pay to use search engines, so there is a wealthy customer base there
  •         People who search are actively looking for information, products or services
  •         Search engines are a big trend these days
  •         Search engines guarantee new customers


What Technology Do Search Engines Use To ‘Crawl’ Websites?

  •         Androids
  •         Interns
  •         Automatons
  •         Bots

Which Of The Following Can Help A Search Engine Understand What Your Page Is About?

  •         The date it was published
  •         The number of images used
  •         The total number of words
  •         The title tag

Fill In The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________.

  •         Organic search results
  •         The search results page
  •         Business directories
  •         Display advertising networks

Which Of These Is An Important Factor In The Paid Search Auction System?

  •         How famous your brand name is
  •         How cool your logo is
  •         How long your business has been around
  •         How relevant your ads are

Which Of These Can Google Search Console Help You To Do?

  •         It helps you increase your social media following
  •         It helps you optimise your Google My Business listing
  •         It helps you understand which keywords people are searching for on Google
  •         It helps you run A/B tests on your home page

Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines?

  •         Colour scheme
  •         Recycled content
  •         Inspiring business name
  •         Site popularity

What Should Be The First Step Of A Structured SEO Plan?

  •         Identifying your ad budget
  •         Buying an analytics software
  •         Setting up your presence on social media sites
  •         Keyword research

When It Comes To Search Ads, Which Of The Following Could Dictate How An Ad Will Perform Against A Competitor?

  •         Social media following
  •         Bid value
  •         Domain authority
  •         Average number of visitors to the company’s website

Fill In The Blank: Short Strings Of Specific Keywords With Low Search Volume Are Called ___________.

  •         Long-hair keywords
  •         Long-tail keywords
  •         High-relevance keywords
  •         Top-tail keywords

Which Of The Following Would Be An Ideal Goal For An SEO Plan?

  •         Increasing social media likes and follows
  •         Increasing how many relevant people visit your website
  •         Showing your website to as many people as possible
  •         Being in first place in SERP for any keyword


Which Of The Following Page Titles Would Be Most Suitable For A Website Page Describing A Store’s Return Policy?

  •         How to Send Stuff Back
  •         [Company Name’s] Return Policy
  •         Return Policy
  •         Company Policies

Which Of The Following Is A Good Way To Get Other Websites To Link To Your Site?

  •         Keep linking to them until they link to you
  •         Send them emails until they link to you
  •         Building relationships with similar sites
  •         Use as many relevant keywords on the page you’d like them to link to

When Expanding A Business Internationally, Which Of The Following Is Most Important To Provide On Your Website?

  •         Products and delivery details in the correct currency
  •         Time and dates written in the local format
  •         Exchange rate information
  •         Free giveaways for local customers

Search Engine Marketing Can Also Be Called What?

  •         Pay-per-click advertising
  •         Organic advertising
  •         Search box marketing
  •         One-click advertising

In An SEM Auction, Your Quality Score Is Based On Which Aspect Of Your Ad?

  •         Bid
  •         Relevance
  •         Wit
  •         Length

Fill In The Blank: It’s Possible To Determine How Well A/An ___________ Will Perform Without Bidding On It.

  •         Auction
  •         Website
  •         Keyword
  •         Advert

What Should Your Search Ad Have In Order To Promote More Clicks?

  •         A call to action
  •         A catchy headline
  •         A close-up photo
  •         A social media link

Which Of The Following Is A Benefit Of Using Relevant Ads And Landing Pages?

  •         Increased cost for ad placements
  •         Higher ad positions on the search results page
  •         Higher cost per clicks on your ads
  •         Ads that will ensure more purchases

When It Comes To Search Ads, Which Description Best Describes ‘Negative Keywords’?

  •         Keywords with no association to your site
  •         Keywords with a poor search volume
  •         Keywords that are excluded from a campaign
  •         Keywords that are typed incorrectly

Fill In The Blank: If You Use __________ Keywords When Building Your Search Ads, Minor Variations, Like Plurals, Can Still Trigger The Ad.

  •         Exact Match
  •         Random Match
  •         Direct match
  •         Close match


What Can Conversion Tracking In Search Help You Measure?

  •         How many transactions are completed on your site overall
  •         How many people click on your SEM ad and end up browsing your site
  •         How many people visiting your site from a search ad end up completing a purchase
  •         How many customers your ad has converted into brand ambassadors

How Can You Improve A Business’s Visibility To People Located Near You Geographically?

  •         Translate your website into at least two more languages
  •         Offer free phone support during business hours
  •         Ensure you have good analytics on your website
  •         Make sure your phone number, address and business hours are easy to find

Which Of The Following Is An Example Of A Local Search?

  •         “bike shop near me”
  •         “bike shop in UK”
  •         “local bicycle shop”
  •         “bike shops”

Which Of The Following Is A Benefit Of Registering Your Business In Online Local Listings?

  •         Discounted pricing on your search advertising campaigns
  •         Increased likelihood of being discovered through search engines
  •         More mentions on social media platforms
  •         Guaranteed sales to local customers

Which Three Pieces Of Information Are Essential To Include First In Your Local Directory Listing?

  •         Business address, website, telephone numbers
  •         Business name, business address, telephone numbers
  •         Website, telephone numbers, email address
  •         Business name, email address, website

Which Of The Following Factors Help Search Engines Determine If Your Business Is Local?

  •         Location details on the website, quality content and how mobile friendly the website is
  •         Location details on the website, list of shops local to you and a contact form
  •         Quality content, list of local suppliers and location details
  •         Location GPS tags on photos, quality content and how mobile friendly the website is

When Looking To Attract A Local Audience, Why It Is Important To Optimise Your Website And Content For Mobile Users?

  •         Because local users tend to use their mobile devices when they’re out of the house
  •         Because mobiles will replace desktop computers
  •         Because all online users browse on mobile devices these days
  •         Because marketing for mobile is more cost effective

Which Of The Following Can Help You Gain Visibility In Search Engines?

  •         Adding relevant content that highlights the location of your business
  •         Including your address on your Twitter account
  •         Optimising your site for desktop devices only
  •         Adding a list of shops local to you on your website

Which Of The Following Can Businesses Achieve By Using Social Media?

  •         Attract new audiences
  •         Build a good reputation with customers
  •         Meet sales goals
  •         Increase traffic to their website

Fill In The Blank: Businesses Should Focus On Social Media Platforms With _______.

  •         The biggest reputation
  •         The most expected engagement
  •         A relevant audience
  •         The most users


Which Of The Following Is An Example Of A Social Media Goal?

  •         Acquire genuine reviews on products
  •         Drive more traffic to your store
  •         Develop one-way communication with customers
  •         Mimic your competition’s approach

Which Details Should You Look To Include On A Business Profile Page On Social Media?

  •         Details about the CEO
  •         Link to a local listing site you’re on
  •         Description of the business
  •         Cost of products and services

A Robust Social Media Plan Includes Which Of The Following?

  •         A list of content that mimics competitor content
  •         All of your online business goals
  •         A long-term schedule identifying when to post content
  •         A list of friends who can post on the accounts

What Is The Best Way To Put Your Social Content In Front Of People Who Don’t Already Follow You?

  •         Increase your email marketing campaigns
  •         Ask people to share your content to their networks
  •         Use paid promotion to reach new audiences
  •         Put links to your social on your website

What Can Social Media Analytics Tools Help You Measure When Assessing Campaign Results?

  •         Whether the campaign was more successful than your competitors
  •         Whether the visitors liked the social campaigns or not
  •         Whether a visitor called the store after seeing a social post
  •         Whether the visitor clicked on a paid ad or organic listing

Which Of The Following Is A Pitfall When Using Social Media For Business?

  •         2-way conversation with customers
  •         Not being present on every social media platform
  •         Not having the resources to respond to comments and questions in a timely manner
  •         Spending too much time reviewing social media analytics

When Looking To Ensure Your Website Is Easily Accessible By Mobile Users, What Should You Focus On Doing First?

  •         Redesign your website colour scheme
  •         Optimise your site
  •         Create a mobile app
  •         Shorten your website content

What Does Responsive Design Mean?

  •         Your visitors can manually adjust the size of your website
  •         Your website will adapt to suit whichever device it is being viewed on
  •         Your customers can provide feedback on the design of your site
  •         Your website will respond to clicks faster

When It Comes To Optimising Your Website’s SEO For Mobile Users, Which Of The Following Is A Crucial Factor To Keep In Mind?

  •         Short content and fewer images
  •         Performance and usability
  •         Usability and short content
  •         Less video content

What Can A Business Use To Send Messages To Users Who Have Already Downloaded Their App?

  •         Text messages
  •         Pull notifications
  •         Push notifications
  •         Email notifications


When Considering How Mobile Users Will Search For Your Business, Which Types Of Keywords Should You Focus On?

  •         Long tail keywords
  •         Shorter keywords and phrases
  •         Longer keywords and phrases
  •         Exact match keywords

Before Running Search Ads, You Should Make Sure Your Site Is Mobile-Friendly. Which Scenario Best Describes A Mobile-Friendly Experience For A Customer?

  •         The business has a mobile app instead of a website
  •         The site include business phone numbers
  •         The site works on different mobile devices
  •         The site does not include any videos so it loads quickly

Which Of The Following Can Be Used To Target An Audience When Using Some Social Media Ads?

  •         People’s names
  •         People’s address
  •         People’s pet names
  •         People’s relationship status

When Making Video Content For Your Display Ads, What Is Most Important To Ensure?

  •         Videos are entertaining, long and include a CTA
  •         Videos are relevant, short and include a CTA
  •         Videos are relevant, long and include a URL
  •         Videos are short, informative and include a phone number

Which Of The Following Is An Accurate Definition Of What A Content Marketing Campaign Involves?

  •         Creating and posting content ad-hoc when you have the time
  •         The creation of time-sensitive content that can be published through various channels
  •         Regularly emailing customers with news about a business’s products or services
  •         The creation and promotion of online materials with the goal of increasing interest in a product or service

What Does The Following Definition Describe? ‘The Division Of An Audience Into Groups Of Who They Are And What They Like, With A Goal Of Identifying A Group Most Interested In Your Product/Service.’

  •         Marketing channels
  •         Demographics
  •         Audience segmentation
  •         Group dynamics

 Fill In The Blank: When Describing The Purpose Of Content, What Is Missing? ‘To Entertain, To Inspire, To _______ And To Convince’.

  •         Humour
  •         Please
  •         Surprise
  •         Educate

Which Of The Following Best Describes Why Approaches To Writing Need To Be Adapted For Online Content?

  •         Online readers have a reduced attention span, due to being flooded with information
  •         Certain blogging platforms have a limit on the word count you can publish
  •         Online readers only like to engage with long-form pieces of content
  •         Online audiences are typically younger, so the language used needs to reflect this

What Are ‘Highlighting Key Dates’ And ‘Considering Multiple Channels’ Best Practices Of?

  •         Creating a content calendar
  •         Designing illustrations to support content
  •         Segmenting your audience
  •         Identifying social media influencers

Which Of The Following Metrics Could Help You Understand Which Blog Post Is Resonating The Most With Your Audience?

  •         Session duration
  •         Page views
  •         Referral traffic
  •         Unique page views


Which Of The Following Will You Need To Start An Email Marketing Programme?

  •         A collection of email templates
  •         A ‘Contact Us’ form
  •         A way to collect people’s email addresses
  •         A set budget

Which Of The Following Is A Common Feature Of Email Marketing Platforms?

  •         Personalised, custom templates
  •         A free list of email addresses you can target
  •         A feature allowing users to unsubscribe from your emails
  •         Automation of your search ad campaigns

Which Of These Is A Good Practice To Keep In Mind When Sending Emails To Your Contacts?

  •         Run an A/B test on your subject line to determine which one works best
  •         Send the same generic and simple message to your entire contact database
  •         Include enough content in the email so there is no need for them to click away to read further elsewhere
  •         Only include a call-to-action on the landing page you’re linking to in the email

If The Open Rate Of Your Emails Seems Low, Which Of The Following Could Help You Fix That?

  •         Redesign your website
  •         Change the colour of the buttons inside your email
  •         Send your emails to more contacts
  •         Adjust the subject line of your email

Which Of The Following Statements Is True When It Comes To Running Email Campaigns For A Business?

  •         There’s no need to use sponsored ads within your email marketing
  •         There’s no need for analytics when it comes to email marketing
  •         You need to include personal contact details
  •         You can use any imagery, despite copyright

If You Own A Film Blog, Which Type Of Customer Can You Expect To Reach With Display Advertising?

  •         People who use ad-blockers and are interested in your subject
  •         People who haven’t read your blog before but are interested in your subject
  •         Only people who have read your blog previously
  •         Only people interested in films and movies

Fill In The Blank: The Ads On Search Engines Are Usually Made Up Of ________.

  •         Audio
  •         Video
  •         Text
  •         Images

When Using Search Engine Marketing, Where Can Your Ads Appear?

  •         Only on search engines
  •         Only on websites
  •         On search engines and websites
  •         On websites and social media

When Setting Up Display Advertising Campaigns, Who Can You Target?

  •         People with specific names
  •         People who speak different languages
  •         People who already own specific products
  •         People with a specific address

In What Way Can Display Advertising Be Effective?

  •         It guarantees more visitors to your site
  •         It guarantees increased sales
  •         It drives traffic to your website
  •         It improves your ranking in search engines


Which Of The Following Is An Example Of The Type Of Data That Advertising Networks Automatically Collect And Share With Businesses?

  •         The number of sales you make from the ad
  •         The cost of each ad you publish
  •         The cost of creating the ad
  •         A prediction of sales you can make from your ad

Which Of The Following Is True When Purchasing Ad Placements On An Advertising Network?

  •         You always need to contact the owner of the website to buy ads on their page
  •         The network provides data on the click-through-rate
  •         The network provides names of the people who click your ad
  •         The network will continue to show your ad for 7 days once your budget has expired

If A Person Adds A Product To A Shopping Basket But Then Leaves The Website, Which Of The Following Tactics Is Most Likely To Encourage That Person To Return And Purchase The Product?

  •         Retargeting with a display ad encouraging newsletter sign-up
  •         Redesigning your website
  •         Creating a Facebook page for your business
  •         Retargeting with a display ad that has a discount coupon

What Is The First Step Of Display Retargeting?

  •         Sourcing keywords
  •         Defining your audience
  •         Writing content
  •         Setting a call to action

When Incorporating Videos Into A Digital Strategy, Which Of The Following Tactics Provides Value To Customers?

  •         Setting up live streams of the business’s physical shop on their website
  •         Publishing a how-to video on their website
  •         Producing sale campaign videos
  •         Sharing personal vlogs

What Can Using Video As Part Of Your Online Presence Help You Create?

  •         Content that will go viral
  •         A channel to engage with customers
  •         A variety of different brand perceptions
  •         An online following and fanbase

Fill In The Blank: As A Small Business, Creating Videos To Showcase Your Business Or Product Requires Only ______.

  •         An agency, professional crew and equipment
  •         Creativity, lots of experience and a large budget
  •         Creativity, planning and any budget
  •         Creativity, planning and high-quality equipment

Using Videos In Email Marketing And Social Media Is An Effective Way To Do What?

  •         Increase word of mouth referrals
  •         Engage and grow your audience
  •         Guarantee sales of your product or service
  •         Lower the cost of developing content

How Can You Take Advantage Of Video For Your Product/Services Without Actually Making A Video?

  •         This isn’t possible
  •         Advertise on other people’s videos
  •         Use images with a call to action instead
  •         Share other people’s videos

When Looking At Your Video Analytics, You Discover People Are Only Watching The First Few Seconds Of Your Video. What Should You Do?

  •         Consider removing the video from the platform
  •         Consider re-shooting your video based on comments
  •         Consider updating your preview images, video titles or descriptions
  •         Consider asking people to watch the whole video in the description


Fill In The Blank: Website Analytics Can Tell You _____________.

  •         What time of day your website gets the most traffic
  •         How many mentions or likes you get on social media
  •         How well your competitor’s ad campaigns are doing
  •         The email addresses of visitors to your landing pages

Analytics Can Give You Immediate Valuable Information About Which Type Of Customers?

  •         Previous and current customers
  •         Current and future customers
  •         Previous and future customers
  •         Offline and online customers

If Your Key Business Goal Is To Get People To Book Rooms At Your Guesthouse, What Data Are You Most Likely To Be Interested In?

  •         How long people spend on your ‘How To Find Us’ page
  •         Which day of the week is most popular for bookings
  •         Whether your funny Tweet goes viral
  •         How many people visiting your site book a room with you

Most Web Analytics Tools Can Tell You What Information About The User?

  •         Their contact details, their behaviour and their operating system
  •         Their location, type of device they’re using and pages visited
  •         Their location, type of device they’re using and contact details
  •         Their interests, when they delete their browser cookies and their location

Fill In The Blank: If An Ad Is Not Performing Well, One Effective Tactic Is To _____________.

  •         Try a different search engine
  •         Tweak the ad’s copy and analyse the results
  •         Hire a professional ad agency
  •         Delete the ad and try again

Which Section Of Google Analytics Can Tell You Whether Visitors Have Found Your Website Via Social Media?

  •         Site search
  •         Acquisition
  •         Behaviour
  •         Search Console

 Which Type Of Data Relates To A Metric That Can Be Represented With A Number?

  •         Quantitative
  •         Qualitative
  •         Holistic
  •         Customer

What Makes The Data Cycle Useful?

  •         It helps you make the most of the data collected from marketing activities
  •         It helps you evaluate your competition
  •         It provides information about what users like about your website
  •         It presents collected data in a visually appealing way

Fill In The Blank: Actionable Insights Can Be Described As Explaining The ______ Of An Online Marketing Campaign.

  •         ‘Why’
  •         ‘How’
  •         ‘When’
  •         ‘Who’

Which Of The Following Is A Benefit Of Using Spreadsheets?

  •         Vast quantities of data can be stored, sorted and analysed quickly
  •         Data can only be accessed when all users are online
  •         Valuable customer and market insights can be delivered quickly
  •         Spreadsheets are the only way to collect data and extrapolate results


If You Needed To Showcase Which Parts Of A Website Are Being Clicked On The Most, Which Presentation Type Should You Consider?

  •         Bar chart
  •         Pie chart
  •         Table
  •         Heat map

What Would Be Beneficial To Include On A Product Description Page?

  •         Previous versions of the product
  •         Links to other suppliers
  •         Reviews of the product
  •         Price comparisons

Which Of The Following Is An Advantage Of E-Commerce?

  •         More relaxed checkout procedure
  •         Low operational costs
  •         Minimal interaction required with the customer
  •         Segmentation of audiences

To An Owner Or Administrator, What Is A Functional Benefit Of Having An Online Store?

  •         It collects the addresses of your online store visitors
  •         It provides a backend system with order management
  •         It provides a quicker checkout process than a physical store
  •         It allows you to feature more sales and discounts than a physical store

What Is The Name Of The Process That Describes What Happens When A Customer Is Taken To A Separate Site To Complete A Transaction Before Being Sent Back To The Original Site Again?

  •         Second-party payment processing
  •         Third-party payment processing
  •         External payment processing
  •         Internal payment processing

Which Of The Following Is A Sign That Customers Are Having Trouble Using A Particular Device To Make Purchases?

  •         Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
  •         A specific product is not selling much compared to your other products
  •         You get a lot of questions about your return policy
  •         People are having trouble using a promo code for a current sale

What Is An Example Of Product Merchandising?

  •         Running an ad for your products
  •         Adding a way for customers to filter your products
  •         Displaying very specific, featured products on your home page
  •         Cross-selling products in the checkout process

Which Of The Following Statements Is True When Describing How Retargeting Ads Work?

  •         Retargeting ads are visible to people who haven’t been on your website yet
  •         Once a user visits your site, the code drops an anonymous browser cookie
  •         Once your customer purchases, you can not turn off the retargeting ad
  •         Retargeting will always drive customers to your site

 What Is The Best Way To Translate The Content On Your Website For A New Market?

  •         Google translate
  •         Native speakers
  •         Translation software
  •         Language guide

Before Starting To Promote Products To Other Countries Online, What Could You Use To Gauge Demand For Your Product In That Specific Market?

  •         Translation software
  •         Keyword planning tools
  •         Interviews with people from that country
  •         A range of search ads in different countries


When Adapting Your Website For Customers Who Speak A Different Language, What Should You Do?

  •         Have a ‘translate’ button that pulls a translation from an external provider
  •         Translate your content with consideration to particular words and phrases
  •         Translate your content directly, word for word
  •         Localise the name of the business owners

Which Of The Following Is Primarily Meant To Target New Customers Online?

  •         Email marketing
  •         Print advertising
  •         Retargeting advertising
  •         Search advertising

What Should A Business Do First, When Considering Going Into A New Market?

  •         Hire an agency to translate its website into the local language
  •         Open a new office in the capital city
  •         Determine its ability to deliver products and review all tax and legal information
  •         Invest in major ad campaigns to raise brand awareness

When Selling To People In Different Countries, What Payment Form Should You Consider Using If You Aren’t Already?

  •         Debit cards
  •         Credit cards
  •         Paypal or Worldpay
  •         Bank transfers

Which Of The Following Options Is Important To Research When Planning To Expand Delivery Of Products And Services To Customers Across The Globe?

  •         What times of the day international shoppers are online
  •         The legal and tax considerations in that market
  •         Which social channels are popular in that market
  •         Which couriers offer the cheapest services for global shipping