Which Of These Is A Good Practice To Keep In Mind When Sending Emails To Your Contacts?

  • Run an A/B test on your subject line to determine which one works best
  • Send the same generic and simple message to your entire contact database
  • Include enough content in the email so there is no need for them to click away to read further elsewhere
  • Only include a call-to-action on the landing page you’re linking to in the email

The correct answer is:

  • Run an A/B test on your subject line to determine which one works best

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Sources: Google Digital Garage Quiz Certification Course

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Google Digital Garage Quiz Exam Answers

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