Advanced Google Analytics Exam Answers 2023

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If Default Google Analytics Tracking Code Is Installed On Pages With Different Domains, Analytics Will Count These Users And Sessions Separately.

  •         True
  •         False

What Does Google Analytics Call A URL That Passes Data Parameters For Reporting?

  •         A tag
  •         A hit
  •         A dimension
  •         A metric

When Does The Google Analytics Tracking Code Send A Page view Hit To Analytics?

  •         Every time a user clicks a video
  •         Every time a user adds an item to a shopping cart
  •         Every time a user performs a search on a website
  •         Every time a user loads a webpage

When Does The Google Analytics Tracking Code Send An Event Hit To Analytics?

  •         Every time a user performs an action with pageview tracking
  •         Every time a user makes a reservation on a booking site
  •         Every time a user adds an event to their calendar
  •         Every time a user performs an action with event tracking

What Does Google Analytics Use To Differentiate New And Returning Users?

  •         A browser cookie
  •         Artificial intelligence
  •         A randomly-assigned unique identifier
  •         A sequential unique identifier

What Will Happen If A User Clears The Analytics Cookie From Their Browser?

  •         Analytics will inform the user that they need to set a new Analytics cookie
  •         Analytics will not be able to associate user behavior data with past data collected by the tracking code
  •         Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  •         Analytics will automatically recognize returning users

 

By Default, Google Analytics Can Recognize Returning Users Over Multiple Sessions From Different Browsers And Devices.

  •         True
  •         False

A Session In Google Analytics Times Out After How Many Minutes By Default?

  •         5
  •         15
  •         30
  •         60

To Send Data To Google Analytics From A Web-Connected Device Like A Point-Of-Sale System, What Feature Must Be Used?

  •         Data Import
  •         Browser cookies
  •         The Networking protocol
  •         The Measurement Protocol

For An Event Goal Defined As Playing A Video, How Many Goal Conversions Will Google Analytics Record If That Video Is Played Three Times In The Same Session?

  •         1
  •         2
  •         3
  •         4

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Which Are Goal Types In Google Analytics?

  •         Destination
  •         Shopping Cart
  •         Pages/Screens per session
  •         Duration

If Data Is Excluded From A View Using A Filter, It May Be Recovered Within Thirty Days.

  •         True
  •         False

Which Of These Scopes Could Be Used For Dimensions And Metrics?

  •         Event-level, session-level, or transaction-level scope
  •         Location-level, duration-level, or user-level scope
  •         Hit-level, session-level, or user-level scope
  •         Event-level, duration-level, or transaction-level scope

When Defining A Measurement Plan, What Is The Order Of Steps?

  •         Business objectives > KPIs > key actions
  •         KPIs > key actions > business objectives
  •         Key actions > KPIs > business objectives
  •         Business objectives > key actions > KPIs

What Are Macro-Conversions In A Measurement Plan?

  •         The metric data used to measure business success
  •         The main website actions users take that accomplish stated business goals
  •         The secondary website actions users take that lead to main actions
  •         A list of keyboard shortcuts for measurement tasks in Google Analytics

To Collect Data From Two Websites With Different URLs Using A Single Google Analytics Property, What Feature Must Be Set Up?

  •         Advanced filters
  •         Cross-domain tracking
  •         Event tracking
  •         Custom Dimensions

Filters May Be Applied Retroactively To Any Data That Has Already Been Processed.

  •         True
  •         False

To See Data For Users From The U.S. And Canada Only In A View, Which Filter Would Be Applied?

  •         Filter 1: include U.S. > Filter 2: include Canada
  •         Filter 1: include Canada > Filter 2: include U.S.
  •         Filter 1: include U.S. and Canada
  •         Filter 1: exclude Europe and Asia

To View Data In Reports By User Categories Such As Bronze, Gold, And Platinum Status Levels, What Google Analytics Feature Is Needed To Collect This Data?

  •         Event Tracking
  •         Custom Metric
  •         Custom Dimension
  •         Custom Filter

To Pair Metrics With Dimensions, What Should They Have In Common?

  •         Same creator
  •         Same creation date
  •         Same view
  •         Same scope

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To Create A Custom Dimension For Membership Status (I.E., Rewards Level), What Scope Would Be Applied?

  •         Hit
  •         Product
  •         Session
  •         User

Custom Dimensions Can Be Used In Which Reports?

  •         As primary dimensions in Standard reports
  •         As secondary dimensions in Standard reports
  •         As primary dimensions in Custom Reports
  •         As custom metrics in Custom Reports

When A Custom Dimension Is Active, Which Data Will It Affect?

  •         Data collected before the Custom Dimension was applied
  •         Data collected after the Custom Dimension was applied
  •         All of the data in the property
  •         None of the data in the property

To Collect The Number Of Comments Users Posted To A Website Page, What Feature Would Be Used?

  •         Custom Filter
  •         Custom Dimension
  •         Custom Metric
  •         Custom Alert

Custom Metrics Can Have Which Scopes?

  •         Hit
  •         Product
  •         Session
  •         User

What Four Parameters Can Be Included With An Event Hit For Reporting?

  •         Category, Action, Label, Total Events
  •         Category, Action, Label, Unique Events
  •         Category, Action, Label, Value
  •         Event, Category, Action, Label

If A User Watches A Video With Event Tracking Three Times In A Single Session, How Many Unique Events Will Be Counted?

  •         0
  •         1
  •         2
  •         3

Segments Applied To Reports Can Analyze Data For Which Of The Following Groups?

  •         Users 25 to 34 years of age who have their browser set to Spanish
  •         Users who viewed a webpage, then watched a video
  •         Users who engaged in social media or email campaigns
  •         Users who have children under the age of 18

Custom Segments May Be Created Using Which Criteria?

  •         Dimensions
  •         Metrics
  •         Session dates
  •         Sequences of user actions

How Many Segments May Be Applied At Once?

  •         1
  •         2
  •         3
  •         4

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Because Segments Are Applied Before Sampling, Segmented Data Will Not Be Sampled.

  •         True
  •         False

What Report Shows Data Segmented By Channel?

  •         Segmentation
  •         Source/Medium
  •         Channels
  •         Attribution

Google Ads And Google Marketing Platform Campaigns Served On The Google Display Network Are Grouped Into Which Channel?

  •         Paid Search
  •         Organic Search
  •         Direct
  •         Display

What Report Analyzes Which Webpages Get The Most Traffic And Highest Engagement?

  •         Active Users report
  •         Active Users report
  •         All Pages report
  •         Frequency and Recency report

In A “Last-Click” Attribution Model, Google Analytics Will Attribute All Of The Conversion Credit To Which Source(S)?

  •         First marketing activity
  •         Last marketing activity
  •         Single assisted conversion
  •         All assisted conversions

Multi-Channel Funnel Reports Can Credit Conversions Across Which Channels?

  •         Website referrals
  •         Paid and organic search
  •         Custom campaigns
  •         Television channels

How Would Google Analytics Credit A Channel That Contributed To A Conversion Prior To The Final Interaction?

  •         Primary conversion
  •         Assisted conversion
  •         Second-to-last-click attribution
  •         Last-click attribution

What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods?

  •         Active Users report
  •         User Explorer report
  •         Users Flow report
  •         Cohort Analysis report

What Report Groups An Audience Based On Acquisition Date And Compares Behavior Metrics Over Several Weeks?

  •         Behavior Overview report
  •         Active Users report
  •         Users Flow report
  •         Cohort Analysis report

Custom Reports Have Which Capabilities?

  •         Use multiple dimensions together in the same report
  •         Create a report with Custom Metrics
  •         Use a Custom Dimension as a primary dimension
  •         Create a report with data-driven attribution

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What Type Of Custom Report Shows A Static, Sortable Table With Rows Of Data?

  •         Explorer
  •         Flat Table
  •         Map Overlay
  •         Pivot Table

Which Would Prevent Data From Appearing In A Custom Report?

  •         A filter that filters out all data
  •         Not sharing the Custom report with users in the same view
  •         Dimensions and metrics of different scopes
  •         Too many dimensions applied to the Custom report

What Is “Remarketing” In Google Analytics?

  •         When users visit a website for the first time and complete a conversion
  •         When users are shown targeted ads to bring them back to a website and encourage a conversion
  •         When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  •         When a user buys an available product from a competitor

To Enable Remarketing In Google Analytics, What Must First Be Enabled?

  •         Advertising Reporting Features
  •         Demographics and Interests
  •         Google Ads or Display & Video 360 account linking
  •         Custom Dimension

Which Remarketing Audiences Can Be Defined In Google Analytics?

  •         Users who visited a specific page on a website
  •         Users who played a video on a website
  •         Users who speak a particular language
  •         Users who searched for a product on Google Search

Remarketing Can Show Relevant Ads On Which Google Properties?

  •         Google Display Network
  •         Google Sites
  •         Mobile apps
  •         Google Search

What Is The Maximum Duration A User Can Be Included In A Remarketing Audience?

  •         120 days
  •         180 days
  •         365 days
  •         540 days

What Google Analytics Data Can Be Used To Define A Remarketing Audience?

  •         Pre-defined Segment
  •         Custom Segment
  •         Custom Dimension
  •         Custom Metric

How Many User Cookies Does An Audience List Require To Be Eligible For Google Ads Search Ad Remarketing?

  •         100
  •         1000
  •         2000
  •         5000

Which Users Could Be Targeted With Dynamic Remarketing To Bring Them Back To A Website?

  •         Users who posted a favorable product review
  •         Users who viewed a website search result page
  •         Users who viewed product detail pages
  •         Users who abandoned their shopping carts

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To Set Up Dynamic Remarketing For A Retail Vertical, What Must Be Linked To Google Ads?

  •         The Google Search Center
  •         The Google Analytics Center
  •         The Google Merchant Center
  •         The Google Help Center

To Set Up Dynamic Remarketing, What Must First Be Created In Google Analytics?

  •         Custom Segment
  •         Custom Metric
  •         Custom Dimension
  •         Custom Report