What Are Macro-Conversions In A Measurement Plan?

  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics

The correct answer is:

  • The main website actions users take that accomplish stated business goals

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Sources: Advanced Google Analytics Certification Course

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