What Can Conversion Tracking In Search Help You Measure?
- How many transactions are completed on your site overall
- How many people click on your SEM ad and end up browsing your site
- How many people visiting your site from a search ad end up completing a purchase
- How many customers your ad has converted into brand ambassadors
The correct answer is:
- How many people visiting your site from a search ad end up completing a purchase
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Sources: Google Digital Garage Quiz Certification Course
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