Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

  • Similar Audience
  • Customer Match audience
  • Affinity Audience
  • Custom Affinity audience

The correct answer is:

  • Custom Affinity audience

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Sources: Google Ads Video Certification Course

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