Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

• Trick viewers into thinking they’re watching something different.
• Offer free and discounted goods or services to entice ad viewers.
• Slow down your ad’s pacing and take your time communicating.
• Break the fourth wall in your ad by speaking directly to viewers.
• Use humor to boost ad recall, brand awareness, and viewership.

The correct answer is:

• Break the fourth wall in your ad by speaking directly to viewers.
• Use humor to boost ad recall, brand awareness, and viewership.

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Sources: Google Ads Video Certification Course

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