Brand Advocacy Programs Should Contain 4 Components: Program Goals, Criteria For Selection, A Plan For Onboarding, And Finally, ____________.
- a database of advocate’s social media handles and passwords
- a metrics and Reporting Game Plan
- a compensation plan for advocates
- a plan for continued engagement
- a geographic advocate acquisition strategy
The correct answer is:
- a plan for continued engagement
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Sources: Hootsuite Social Marketing Course
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