Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
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While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the
Read moreWhich type of automated bidding strategy is Target return on ad spend (ROAS)?
Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding The correct answer is: Revenue-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhich type of automated bidding strategy is target cost-per-acquisition (CPA)?
Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding The correct answer is: Conversion-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreWhich type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Conversion-focused bidding Revenue-focused bidding Awareness-based bidding Consideration-focused bidding The correct answer is: Conversion-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhich two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve
Read moreWhich two are available in Google Ads? (Choose two.)
Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable
Read moreWhich statement is true about the value of Google Display Ads?
It enables advertisers to reach customers searching for specific search terms. It uses best-in-class automation and bidding to reach millions
Read moreWhich statement is true about Responsive Display Ads?
The ads can meet exact branding requirements. The ads adjust to available screen space when delivered. They offer the advertiser
Read moreWhich statement accurately describes the reach of Affinity Audiences’ targeting?
It reaches TV-like audiences, based on their lifestyles, interests, and passions. It reaches people who have the intent to purchase, updated in
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