Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.)

Video Print Radio E-mail Television The correct answer is: Video E-mail CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

Read more

Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?

Search Social media Email Television The correct answer is: Television CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Read more

Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?

Google My Business Informer allows her to set a robocall to answer and inform phone callers. Google My Business Call

Read more

Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?

Search optimization Website-to-email Lead manipulation Online-to-offline The correct answer is: Online-to-offline CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

Read more

Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.)

Someone watching up to 30 seconds of those ads. Someone closing one of those ads within five seconds. Someone clicking

Read more

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He brings data to all his meetings. Data is at the center of every decision made. He starts his day

Read more

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)

In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the

Read more