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Google Ads Search Certification

Google Ads Search Certification

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts

Google Ads Search Certification

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily

Google Ads Search Certification

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) The correct answer is: Target impression

Google Ads Search Certification

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead

Google Ads Search Certification

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content.

Google Ads Search Certification

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Car Travel Road Bicycle Automobile The correct answer is: Car Automobile CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

Google Ads Search Certification

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to

Google Ads Search Certification

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

The user interface for Dynamic Search Ads excludes all manual controls. Dynamic Search Ads require no initial user configuration. Destination

Google Ads Search Certification

Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping

Google Ads Search Certification

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Up to 15 headlines Up to 50 headlines Up to 25 headlines Up to 5 headlines The correct answer is:

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