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Google Ads Search Certification

Google Ads Search Certification

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups. Increase the

Google Ads Search Certification

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

More followers on the store’s social media presence. Getting more customers to learn about his products. More online sales through

Google Ads Search Certification

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week.

Google Ads Search Certification

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) The correct answer is: Maximize clicks CLICK HERE

Google Ads Search Certification

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Video Display Shopping Search The correct answer is: Search CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Google Ads Search Certification

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into

Google Ads Search Certification

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500

Google Ads Search Certification

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may

Google Ads Search Certification

Match these Search Audience solutions with the benefits they can bring to your campaigns.

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Remarketing Lists for Search Ads Detailed Demographics In-Market Audiences Customer Match To reach people based on the likelihood of their

Google Ads Search Certification

Match each ad extension with the benefit it brings to a user’s ad experience.

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Structured snippet extensions Call extensions Callout extensions Sitelink extensions Allowing mobile users to directly call a business (2) Directing users

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