Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)
TrueView for action TrueView discovery TrueView in stream TrueView for reach CPV (2) CPV (3) CPA (1) CPM (4) The
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Match the marketing objective with the TrueView ad format that’s optimized for that objective.
TrueView for action TrueView in-stream TrueView discovery TrueView for reach Consideration (2) Action (1) Consideration (3) Awareness (4) The correct
Read moreMatch each YouTube Platform innovation with its description.
Premiers Stories YouTube Go VR180 Mobile live streaming Engages audience more casually and frequently through short mobile videos (2) Gives
Read moreLou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences The correct answer is: Custom Intent audiences CLICK
Read moreLori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users
Read moreLeigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?
Parse data, format files, and create reports Upload data, match the data, and create audience lists Create fields, file translation,
Read moreLeigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
Custom Affinity audiences In-Market audiences Consumer audiences Qualified audiences The correct answer is: In-Market audiences CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreLandon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
Mobile live streaming Live-action auctions YouTube on TV screens VR 360 Game-console emulation The correct answer is: Mobile live streaming YouTube on
Read moreJustine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action The correct answer is: Awareness, consideration, action
Read moreJulian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?
Conversion, In-Market, and Remarketing Customer Match, Remarketing, and Tastes Demographics, Affinity, and Custom Affinity In-Market, Life Events, and Custom Infinity The correct answer
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