Google Ads Video Certification

Google Ads Video Certification 

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Sara Merlin 0 Comments

Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were

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Google Ads Video Certification 

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

Emilia Clarke 0 Comments

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce

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