Google Digital Garage Final Certification

The amount of links contained in the email The number of images in your email The opportunity for customers to opt-out

Target users, based on the specific actions they take on your site Target people, based on their likes and interests

Promotions and special offers Personalised messages Location specific information Product shots and detailed information The correct answer is: Promotions and

A way to get free traffic to your site A directory of lots of websites that sell the same products

The exact location of your ad on a particular page of a website The size and position of your ad

Make the content really interesting Give detailed descriptions of its content Clearly brand your videos Include calls to action within

Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top

A/B testing means you can split your contacts alphabetically A/B testing means you send the same email twice to the

Change the colours to be more eye-catching Change how much your branding is shown in the video Update the description to

To help determine the best way to collate customer data To help determine the performance and allow for optimisation To