When looking to promote your products and services locally, what are the benefits of using search engine ads?
Everyone uses search engines You can target ads to a specific geographic area You can target ads to specific genders
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When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
Your social media links An interactive map Your physical location details Business registration number The correct answer is: Your physical
Read moreWhich of the following is a core benefit that content marketing can bring to a business’s online presence?
It can improve sales by directing more traffic to your website It can enable a business to create a bank
Read moreWhat type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
Content scheduling tools Audience profiling tools Social media analytic tools Website analytic tools The correct answer is: Website analytic tools
Read moreWhy is social media a great tool for your business to build trust and engagement with your audience?
You can share offers and discounts exclusively to your following You can share blogs from other businesses to cover more
Read moreBecause online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?
Writing engaging online copy Keeping the target audience in mind Understanding the user journey Being consistent in your approach to
Read moreWhen designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing
Read moreWhen building a website for a business, what type of design should it have in order to be ‘mobile friendly’?
A scaled design A visual design A responsive design An integrated design The correct answer is: A responsive design CLICK
Read moreWhen looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
Paid advertising Pay for followers Follow all of your competitors’ followers Overuse hashtags The correct answer is: Paid advertising CLICK
Read moreWhy is it important to reach customers on their mobiles when advertising locally?
People use their phones while they are on the go Ads are smaller in mobile devices and therefore cheaper People
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