When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

  • Ask your audience what they search for when looking for similar products
  • Use the Google Keyword research tool or Bing Keyword research tool
  • Use a tool to harvest the keywords your competitors are using
  • Use all the usual keywords from your website in your advertising account

The correct answer is:

  • Use the Google Keyword research tool or Bing Keyword research tool

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Sources:  Google Digital Garage Final Certification Course

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 Google Digital Garage Final Exam Answers

 

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