We use them every day, but what is the overall purpose of a search engine?
To position websites based on how popular they are To display websites in a random order to increase site traffic
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What are three key considerations when evaluating keywords for search engine optimisation?
Competition, cohesiveness, relevance Frequency, competition, relevance Relevance, cohesiveness, execution Frequency, execution, relevance The correct answer is: Frequency, competition, relevance CLICK
Read moreFill the blank: ‘Search engines _________ the internet to discover content.’
index crawl investigate rank The correct answer is: crawl CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreFill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
prevent secure increase the chance of decrease the chance of The correct answer is: prevent CLICK HERE TO DOWNLOAD FULL
Read moreIf you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
Website’s homepage Order confirmation page Order form page Contact us page The correct answer is: Order confirmation page CLICK HERE
Read moreWhich of the following is a benefit of Search Engine Marketing (SEM)?
Reach out to potential customers actively looking for your product or service Create different types of ad formats to show
Read moreA lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
Helps your website stand out from the competition Allows you to input lots of keywords so that you appear for
Read moreWhen ranking websites on search engine results pages, which element of a website do search engines value the most?
How long the content on the page is If you mention keywords over 50 times in a short piece of
Read moreWhat’s the first step in the search engine optimisation process for your website?
Off-site optimisation Keyword research Writing fresh content Setting an ad budget The correct answer is: Keyword research CLICK HERE TO DOWNLOAD
Read moreWhat is the most important thing to consider when optimising a search engine marketing campaign?
Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding
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