What is the most important thing to consider when optimising a search engine marketing campaign?
- Increasing the bid for the keywords you are targeting
- Increasing the relevance of the keywords, ads, and landing page
- Adding lots of keywords to the campaign to get more traffic
- Continually changing the ad copy
The correct answer is:
- Increasing the relevance of the keywords, ads, and landing page
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Sources: Google Digital Garage Final Certification Course
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