Why Are Conversations Important In An Inbound Strategy?
You need to have conversations with your team once you know what inbound is all about. Conversations are only for
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What Are The Three Stages Of The Buyer’s Journey?
Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight The correct answer is:
Read moreFill In The Blank: Contact Management Is A __________.
strategy that focuses on using a software program to easily store and source a contact’s information tool for managing your
Read moreWhat is lead nurturing’s three-pronged approach for delivering helpful content?
Timely, efficient, and targeted Timely, contextual, and process-based Effective, efficient, and targeted Targeted, persona-driven, and contextual The correct answer is:
Read moreAll of the following elements will help readers easily digest the content of a blog post EXCEPT:
Bolding Images Calls-to-action Whitespace The correct answer is: Calls-to-action CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreYour boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more
Read moreWhen creating a blog title, why do the number of characters in the title matter?
It doesn’t matter as long as the title is descriptive. It matters because you should only be including one primary
Read moreYour boss wants a report on the success of your blog. What information should you NOT analyze?
Number of clicks on the offer within the post Popular articles by topic, author or promotion channel Number of views
Read moreYou work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?
The latest trip that your agency organized for a family The affordable pricing of your family-friendly vacation packages Why your
Read moreFill in the blank: a conversion path is the method by which you encourage someone to __________.
move down your funnel visit your site from social media spend 30 minutes or more on your website read your well-crafted automated
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