Conversion optimization is __________.

• investment that produces reliable month-over-month growth
• focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey
• the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.
• the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity

The correct answer is:

• the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.

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Sources: HubSpot Inbound Marketing Course

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