Define A Conversion Path.

• The method by which you encourage someone on your site to move down your funnel.
• The method by which you encourage someone to visit your site from social media.
• The method by which you encourage someone to spend 30 minutes or more on your website.
• The method by which you encourage someone to read your well-crafted automated email.

The correct answer is:

• The method by which you encourage someone on your site to move down your funnel.

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Sources: HubSpot Inbound Marketing Course

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