Fill In The Blank: Words Like “Free” Or “Percent Off” Will Not Only Trigger Spam Filters For Your Email, But Will Also ___________

• have higher unsubscribe rates.
• trigger better sales.
• align with the content for coupons in the email.
• not sound like the email is coming from a real person.

The correct answer is:

• not sound like the email is coming from a real person.

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Sources: HubSpot Email Marketing Course

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