Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

• Include three to five ads, and at least three extensions in each ad group.
• Set a keyword bid of at least $10 for each active ad group.
• Implement one ad per ad group keyword, to a maximum of 100 ads.
• Choose a minimum 100 keywords of all match types to capture traffic.
• Optimize the campaign’s ad rotation for clicks or conversion actions.

The correct answer is:

• Include three to five ads, and at least three extensions in each ad group.
• Optimize the campaign’s ad rotation for clicks or conversion actions.

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Sources: Google Ads Search Certification Course

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