Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
- More ads in an ad group means they receive a higher-quality score.
- More ads in an ad group increases the chances of showing more than one ad per auction.
- More ads in an ad group means lower bounce rates for landing pages.
- More ads in an ad group means more options for success in an auction.
The correct answer is:
- More ads in an ad group means more options for success in an auction.
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Sources: Google Ads Search Certification Course
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