How can you ensure that you’re recruiting the right users for usability testing?

  • Ask the users to categorize themselves into your buyer personas.
  • Do an in-person interview with each user first.
  • Ask the users to fill out a screener form.
  • Get your users from a purchased list of industry verticals.

The correct answer is:

  • Ask the users to fill out a screener form.

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To see all the questions and correct answers of the HubSpot Contextual Marketing Certification Exam, Click HereHubSpot Contextual Marketing Certification Answers.

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