How Do Bid Adjustments (Modifiers) Affect The Display Of Your Ad?

April 14, 2022 Sara Merlin 0 Comments

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

The correct answer is:

They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Sources: Bing Ads Accreditation study course

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