How Do Bid Adjustments (Modifiers) Affect The Display Of Your Ad?

  • They trigger the display of your ad when terms in your keyword appear in any order in the search query.
  • They cause a word or phrase to be inserted at display time into the ad.
  • They affect the number of times your ad is displayed in a given month.
  • They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

The correct answer is:

  • They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

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Sources: Bing Ads Accreditation study course

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