How Do You Calculate A Conversion Rate?

To calculate your conversion rate, divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.
To calculate your conversion rate, divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form.
To calculate your conversion rate, divide the number of people who converted on your call-to-action, form, etc., and divide it by the total number of people who viewed it.
To calculate your conversion rate, divide your total number of website visitors by your total number of company employees.

The correct answer is:

To calculate your conversion rate, divide the number of people who converted on your call-to-action, form, etc., and divide it by the total number of people who viewed it.

Sources: HubSpot Inbound Marketing Course

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