How Often Should You Reference Yourself In Your Outreach Messages?
- Your messages should be solely about the buyer and their context.
- As often as necessary to communicate your value proposition.
- As often as possible. You need to convey your value and expertise to the buyer.
- No more than half as much as you reference your buyer and their situation.
The correct answer is:
- No more than half as much as you reference your buyer and their situation.
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Sources: HubSpot Inbound Sales Course
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