John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions
  • With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

The correct answer is:

  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions

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Sources: Google Ads Search Certification Course

To see all the questions and correct answers of the Google Ads Search Certification Exam, Click HereGoogle Ads Search Certification Answers.

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