Each ad group may have 1-5 description lines, with up to 90 characters in each. Each ad group may have 3-5 description lines, with

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Pick an event with significant value, regardless of how often it occurs. Pick an event with low value that happens

Image assets tend to load slower on mobile devices when there’s text overlay. Image assets with text overlay can only

A focus on “In-app actions” while targeting “Users who have interacted with the app previously”. A focus on “Install volume” while targeting

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An education company with a large app user base that’s assigned values to the specific actions users take within the

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