Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

  • They unlock additional segmentation options for placements that occur on YouTube.
  • They provide additional conversion data, so better business decisions can be made.
  • They’re an effective way to directly compare conversion data against similar businesses.
  • They offer insights into video assets, so best-performing ones can be given priority.

The correct answer is:

  • They provide additional conversion data, so better business decisions can be made.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Apps Assessment Certification Course

To see all the questions and correct answers of the Google Ads Apps Assessment Certification Exam, Click HereGoogle Ads Apps Assessment Certification Answers

Leave a Reply

Your email address will not be published. Required fields are marked *