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Google Ads Measurement Certification Assessment 

Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Cross-channel attribution Store visits Brand lift Media mix model The correct answer is: Store visits CLICK HERE TO DOWNLOAD FULL EXAM

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Google Ads Measurement Certification Assessment 

Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Store visits Brand lift Store sales direct Mixed media The correct answer is: Store sales direct CLICK HERE TO DOWNLOAD

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Google Ads Measurement Certification Assessment 

Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Google My Business Insights Google My Business Tracking Google My Business Totals Google My Business Metrics The correct answer is:

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Google Ads Measurement Certification Assessment 

Which attribution type algorithmically evaluates individual customer paths?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Time-decay Data-driven Last interaction Linear The correct answer is: Data-driven CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

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Google Ads Measurement Certification Assessment 

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Machine learning Media mix model Cross-channel Attribution The correct answer is: Media mix model CLICK HERE TO DOWNLOAD FULL EXAM

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Google Ads Measurement Certification Assessment 

Which activity might a brand manager track if the desired result is to increase awareness with the customer?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Upsells Brand recall Purchase intent Transactions The correct answer is: Brand recall CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET

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Google Ads Measurement Certification Assessment 

What’s the minimum number of locations you can bulk upload to Google My Business?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

50 15 5 10 The correct answer is: 10 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

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Google Ads Measurement Certification Assessment 

What’s the best indicator that a campaign is increasing customer loyalty?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Customer referrals New customers Purchase intent Overall brand awareness The correct answer is: Customer referrals CLICK HERE TO DOWNLOAD FULL

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Google Ads Measurement Certification Assessment 

What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

An event tag An analog tag​ A global site tag A temporary tag The correct answer is: An event tag

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Google Ads Measurement Certification Assessment 

What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

You get access to automatically generated remarketing lists for Firebase-published apps. You no longer have to manually link your Firebase account to

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